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IDTitleContentImageDateCategoriesLink
1386The Rise of Direct-to-Consumer (DTC) Sales in the Wine Industry: How Wineries are Bypassing Traditional Distribution to Build Customer RelationshipsThe_Rise_of_Direct_to_Consumer_DTC_Sales2025/07/01
1382Critically evaluate how marketing techniques and tools can support the strategy of a Winery and how this impacts the marketing plan. Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisationsThe global wine industry is a fast-paced and competitive industry prone to the evolution of …2025/05/17Download
1379Terroir or Taste: How Regional Identity Shapes Wine Evaluation and Market PositioningUnderstanding how the regional identity influences the evaluation and commercial positioning of wine is critical …2025/05/17Download